LAVALLETTE, NJ -- The Music Man Ice Cream Shoppe opened Friday, May 23, 2003 offering families a live entertainment experience in Lavallette, and entertainment is the key word!

"Many people would look at The Music Man's main product as ice cream," says Josephine Sessa-Agliata, owner of The Music Man Ice Cream Shoppe. "We look at our main product as family entertainment, that serves a product called ice cream."

Patrons of The Music Man Ice Cream Shoppe are treated to an "Old Fashioned Ice Cream Shoppe" with a twist. Performing waiters and waitresses may ask guests, "What would you do for your ice cream sundae?" It's a scream when someone has to shake for his or her shake.

A vaudeville style cabaret of upbeat American tunes is performed during every seating; sung by performers who maneuver around the entire shop, singing directly to individual guests and incorporating them into the show. "It's a family entertainment experience that appeals to all ages," Sessa-Agliata says.

But what else makes The Music Man stand out from Lavallette's other ice cream shops?

"There are a handful of ice cream establishments in Lavallette within a one-mile stretch," Sessa-Agliata explains. "What sets The Music Man aside for families in Lavallette is the fact that The Music Man provides family entertainment with a seating capacity of 100."

The Music Man has off-hour personalized special events such as Private Birthday Parties, as well as a Children's Story Hour, a performance story time where characters from classics such as Snow White and Pinnochio come alive. The Children's Story Time begins July and runs weekly Wednesday and Thursday, through the end of August.

For families short on time, The Music Man Ice Cream Shoppe offers Take-out Ice Cream, with a window open from noon to midnight.

Opening night 2009 will be Friday, May 22nd. The Music Man's hours begin at 6 p.m., with shows approximately every 45 minutes until midnight. Starting Friday, June 19th, shows will be offered every night during those hours until Labor Day.

The Music Man Ice Cream Shoppe accepts cash only.
For more information, call (732)854-2779 or email icecream@njmusicman.com